Boxed Sets, DVD Top Sellers on Amazon Prime Day

20 Jul, 2015 By: Erik Gruenwedel

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Amazon’s inaugural Prime Day (July 15) retail event sold more items than the e-commerce behemoth’s record Black Friday last November, the company announced July 17. Prime members ordered 34.4 million items across Prime-eligible countries, breaking all Black Friday records with 398 items ordered per second.

A Prime membership costs $99 a year, offering free two-day shipping on myriad items, in addition to free movie, TV show and music streaming.

Conducted in honor of Amazon’s 20th anniversary, Prime Day saw an 18% uptick in sales over Black Friday. In the United States, the top-selling item was The Lord of the Rings: The Motion Picture Trilogy from Warner Bros. Home Entertainment. In Canada, the Breaking Bad: The Complete Series 2014 Barrel (Sony Pictures Home Entertainment) was among the Top 10 items sold.

“We sold enough ‘Breaking Bad’ DVDs that it would take over four years to watch them back-to-back,” Alexandre Gagnon, country manager for Amazon in Canada, said in a statement.

Greg Greeley, VP of Amazon Prime, said the company wasn’t sure of the public response going into Prime Day.

“After yesterday’s results, we'll definitely be doing this again,” Greeley said in a statement.

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