Report: Digital Consumers Still Buying Discs17 Aug, 2015 By: Erik Gruenwedel
In a home entertainment landscape going digital, consumers are still buying packaged-media movies and TV shows, according to new data from Futuresource Consulting.
Despite the growth in connected hardware and increase in electronic sellthrough, transactional VOD and streaming options, more than 50% of survey respondents still buy DVD or Blu-ray Disc. Moreover, the proportion of consumers buying DVDs or Blu-rays has increased in the United States and the United Kingdom, up from the previous survey.
The findings are part of research firm’s "Living With Digital" consumer study. The survey of 6,000 consumers in France, Germany, the U.K., Australia, Canada and U.S. comprises in-depth questioning across video, music, pay-TV habits, gaming trends, device ownership and mobile usage.
Futuresource said the data suggests 20% of all digital consumers in the countries still buy packaged media, including 30% of U.S. respondents; 23% in Canada; 22% in Australia; 21% in Germany; 17% in the U.K.; 13% in France.
London-based Futuresource said DVD buyers skew slightly female in most countries and are likely to have children at home, especially under 12 years of age. Interestingly, packaged-media consumers have a slightly higher tech adoption than the overall base respondents, and are much more likely to use digital services, such as subscription video-on-demand.
Meanwhile, 36% of U.S. respondents bought or rented a digital movie or TV show in the second quarter, ended June 30, which is up from 30% in the fourth quarter.
Indeed, consumers in the U.S. spent $430 million buying digital movies in Q2, up 19% from $360 million spent during the previous-year period, according to DEG: The Digital Entertainment Group. Transactional VOD revenue declined more than 5% to $443 million, compared with $469 million a year ago.