Projections: Playing It 'Safe' With the Charts

10 Sep, 2012 By: John Latchem

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The top new releases of Sept. 4 include Lionsgate’s actioner Safe, which grossed $17.1 million at the domestic box office, and Universal’s romantic comedy The Five-Year Engagement, which earned $28.7 million. Holdovers Battleship and The Hunger Games should continue to perform well.

On the rental chart, The Hunger Games is expected to emerge on top for a fourth consecutive week, while Safe should perform best among the newcomers. Universal’s The Lorax comes off its 28-day kiosk embargo, allowing it to rise into one of the higher chart spots.

Rank	Title	Studio	Weeks on Chart
	Projected Top 3 Sellers for Week Ending 9/9/2012
1	The Hunger Games	Lionsgate	4
2	Safe	Lionsgate	New
3	Battleship	Universal	2
	Projected Top 3 Rentals for Week Ending 9/9/2012
1	The Hunger Games	Lionsgate	4
2	Safe	Lionsgate	New
3	The Lorax	Universal	5

 

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