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Nielsen: 'Star Wars' Disc Sales Have Awakened

17 Dec, 2015 By: Erik Gruenwedel

With the Dec. 18 official launch of Walt Disney Studios’ Star Wars: The Force Awakens expected to be the biggest theatrical debut in history, build-up to the movie has spurred a sharp uptick this year in disc sales of the venerable franchise’s home entertainment releases, according to Nielsen.

More than 1.4 million Star Wars-related DVD and Blu-ray Disc units are projected to sell this year, up nearly 130% from unit sales of 630,000 last year. In 2013, just 454,000 Star Wars-themed discs were sold, according to Nielsen VideoScan.

"Star Wars" disc sales have steadily declined since tracking nearly 1.3 million units in 2011, which was less than 20% of the 6.9 million units sold in 2005 — the year Star Wars: Episode III — Revenge of the Sith was released at retail by 20th Century Fox Home Entertainment. However, recent unit configurations of the film have been as multidisc Blu-ray collections of the prequel or original trilogies, or the saga as a whole, and not individual films on DVD as they were a decade ago. The "Star Wars" films were also released on Digital HD for the first time in 2015.

Top-selling "Star Wars" disc releases year-to-date include: Star Wars: The Original Trilogy (550,000 units), Star Wars: The Prequel Trilogy (375,000) and Star Wars: The Complete Saga (275,000).

About the Author: Erik Gruenwedel

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