'Jackass 3' Tops the Sales Chart16 Mar, 2011 By: Thomas K. Arnold
While 'Bambi' Is the Top Blu-ray and 'The Next Three Days' the Top Rental
Paramount Home Entertainment’s Jackass 3 debuted at No. 1 on the national home video sales chart the week ended March 13, proving that from time to time a TV spinoff can become a successful movie.
The third feature-length spinoff of the MTV show, in which Johnny Knoxville, Steve-O and Jason “Wee-Man” Acuna, among others, perform dangerous stunts and various raunchy acts, topped the Nielsen VideoScan First Alert sales chart its first week in stores, with Walt Disney Studios’ Bambi: Diamond Edition, the previous week’s top seller, bumped to No. 4.
But on Nielsen’s dedicated Blu-ray Disc chart, the little deer outmaneuvered the human wackos, retaining its No. 1 spot for the second consecutive week. Jackass 3 bowed at No. 2, with 40% of its week-one sales coming from the high-definition disc.
Jackass 3, which grossed $117.2 million in theaters, outsold several other new releases. Anchor Bay’s The Walking Dead: The Complete First Season debuted at No. 2 (No. 3 on the Blu-ray chart), while Lionsgate’s The Next Three Days, a crime drama starring Russell Crowe that grossed $21.2 million in theaters, debuted at No. 5 (No. 4 Blu-ray). A third new release, Paramount’s Morning Glory ($31 million), with Harrison Ford, debuted at No. 8 (No. 12 Blu-ray). Walking Dead benefited from Blu-ray, which accounted for 45% of total unit sales, high for a TV show.
On Home Media Magazine’s rental chart, none of the week’s hot new theatrical releases are from studios with rental windows, so they finished first, second and third: The Next Three Days at No. 1, Jackass 3 at No. 2 and Morning Glory at No. 3.