'Fuller House' Debut Dominates SVOD Interest

9 Mar, 2016 By: John Latchem

---

Even though Netflix doesn’t disclose viewership data, its new series “Fuller House” seems to be one of the most in-demand TV shows of the past week.

A report released March 8 by Parrot Analytics in association with DEG: The Digital Entertainment Group indicates “Fuller House” not only dominated the online conversation regarding SVOD programming, but generated more online buzz the week ended March 1 than any other TV show aside from “The Walking Dead.”

Parrot’s Demand Expressions measures consumer demand for a show with a proprietary metric that analyzes trends in social media, blogs, wikis, file-sharing sites and other relevant online platforms. The intent of the measurement is to compare audience demand for content within the same market regardless of the platform on which it airs.

“Fuller House,” a revival of and sequel to the 1987-95 family sitcom “Full House” starring most of the original cast, debuted with 13 episodes Feb. 26. By March 2 Netflix had ordered a second season of the show.

Among SVOD programs, “Fuller House” averaged $39.7 million Demand Expressions its first week, more than seven times the tally of No. 2 “Jessica Jones,” another recent Netflix release.

Among all TV shows, “The Walking Dead” averaged 55.7 million Demand Expressions. “Fuller House” generated more than twice as much as the No. 3 show, “Teen Wolf,” which averaged 17.7 million.

 

Demand Expressions Top SVOD Shows

Rank		Title	Platform	Average Demand Expressions
1		Fuller House	Netflix	39,709,186
2		Jessica Jones	Netflix	5,514,299
3		House of Cards	Netflix	5,351,414
4		Orange Is the New Black	Netflix	5,107,819
5		Daredevil	Netflix	4,072,705
6		The Man in the High Castle	Amazon Video	3,849,962
7		Narcos	Netflix	3,159,892
8		Community	Yahoo	3,017,932
9		Mozart in the Jungle	Amazon Video	2,374,259
10		Sense 8	Netflix	2,205,009

 

Demand Expressions Top TV Shows, Any Platform

Rank		Title	Average Demand Expressions
1		The Walking Dead	55,685,538
2		Fuller House	39,709,186
3		Teen Wolf	17,728,416
4		Pretty Little Liars	17,130,912
5		It's Always Sunny in Philadelphia	17,021,892
6		The Flash	16,914,365
7		America's Funniest Home Videos	15,896,117
8		Game of Thrones	15,653,236
9		The X-Files	15,100,706
10		American Idol	14,972,096

 

Bookmark it: