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Redbox Expands Ticket Offerings

28 Nov, 2012 By: Chris Tribbey

Delivering on a promise it made in October, Redbox will begin selling live event tickets out of Los Angeles kiosks this January, beginning with a NASCAR event in Fontana, Calif.

The DVD rental leader began offering live event tickets in October, first for Philadelphia-area events, covering everything from Carrie Underwood concerts to Villanova sports.

Industry analysts have suggested Redbox could leverage its near-40,000 kiosk footprint to include theatrical movie ticket sales, but the company has no immediate plans to bridge the gap between discs and the box office. As of now, only tickets to NASCAR events in California and the Harlem Globetrotters in Philadelphia are available.

“Redbox Tickets just rolled out in the greater Philadelphia market last month, and we’re rolling out in Los Angeles in January,” Redbox said in a statement. “We do see an opportunity to replicate Redbox Tickets in other markets, and will keep you updated.”

The agreement with NASCAR for 2013 events in Fontana covers NASCAR Qualifying Day (March 22), Royal Purple 300 (March 23) and Auto Club 400 (March 24). Redbox Tickets will charge a $1 fee on top of the list price for tickets.

“This partnership empowers [NASCAR] to market Auto Club Speedway events across our consumer platforms: Los Angeles-based kiosks, our new Tickets Web portal, and through our mobile and social media channels,” said Jason Rubinstein, GM and VP of Redbox Tickets.

Gillian Zucker, president of Auto Club Speedway, added: “This partnership gives our motorsports fans a new, convenient and unique way to discover and purchase their 2013 tickets. We see this as a valuable way to remain top-of-mind with consumers while reaching new audiences.”

Whether the ticket venture takes off, Redbox is touting a 44% DVD rental market share (as of late October) and is looking to expand on that with an “eGift” promotion that gives consumers free DVD rentals with the purchase of rental bundles, priced from five DVD rentals for $6 to 50 for $60. Blu-ray Disc rental bundles range from $7.50 for five to $75 for 50, while video game bundles range from $10 for five to $100 for 50 rentals.

The promotion runs until Dec. 26.

About the Author: Chris Tribbey

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