Soumya Sriraman Named 'BritBox' President23 Feb, 2017 By: Erik Gruenwedel
Longtime home entertainment executive Soumya Sriraman has been named president of BritBox, a pending subscription streaming service from BBC Worldwide and ITV.
Sriraman most recently was EVP of franchise and digital enterprises at BBC Worldwide North America. A successor will be named in the coming weeks. BritBox is slated to launch in this quarter.
British content remains popular on Netflix and Amazon Prime Video, with RLJ Entertainment’s separate British-centric SVOD service, Acorn TV, boasting almost 500,000 subscribers.
Sriraman will be responsible for the overall strategy and operation of BritBox, with a focus on content acquisitions, licensing, co-productions, in addition to creating and key industry partnerships.
At BBC, Sriraman expanded brand platforms, distribution outlets, developed new products, and grew digital and physical franchise businesses. Content brands included “Doctor Who” and “BBC Earth.”
Prior to joining BBC, Sriraman was CEO of Palisades Tartan, a British/American film distribution company. She has also held senior executive positions at Universal, Warner and Vivendi.
“Soumya has an outstanding historical knowledge and familiarity with British content. This, coupled with her creativity and excellent business acumen makes her the ideal executive to fill this role,” Ann Sarnoff, president of BBC Worldwide North America, said in a statement