Rentrak Adds Executive
22 Feb, 2011 By: Erik Gruenwedel
Rentrak Corp. Feb. 22 announced it named industry veteran Sherri Lee product manager of its TV Essentials segment.
Portland, Ore.-based Rentrak, which generates the majority of its sales through facilitating studio revenue-sharing agreements with video stores, has been steadily upping its media measurement business, which now generates about 50% of packaged media revenue.
Lee will be responsible for setting strategic direction for the TV Essentials system, which tracks TV viewership and user interaction.
She reports to Dawne Richards, VP of product strategy for Rentrak's Advanced Media & Information division in Portland.
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