NCircle Adds Arlen4 May, 2011 By: Billy Gil
Kidvid distributor NCircle Entertainment has hired Lisa Arlen as VP of sales and marketing.
Arlen spent 14 years at HIT Entertainment, holding executive positions in sales, product development and promotions, and five years at Mattel. In her new role, she will head NCircle’s Dallas-based sales and marketing organization and will work with rights holders to drive sales and build brand equity.
“I am thrilled both personally and professionally that Lisa will be adding her inestimable talents and experience to the NCircle team,” said Debbie Ries, SVP and GM of NCircle. “She’s an immensely well-rounded sales and marketing executive who has helped build and sustain retail success for some of the top children’s brands of all time, from Barney and The Wiggles to Barbie and Hot Wheels.”