Fox's Mary Daily Switches Hats With Paramount
18 Sep, 2017 By: Erik Gruenwedel
Former 20th Century Fox Home Entertainment executive Mary Daily has been named president of international theatrical marketing and worldwide home media marketing at Paramount Pictures.
Daily, who began her position Sept. 18, has a full plate designing marketing and distribution for existing and emerging transactional platforms, in addition to overseeing sales, creative advertising, media, publicity and interactive marketing for Paramount Home Media Distribution’s releases.
“Mary’s creative business approach coupled with her campaign expertise will be integral as we expand Paramount’s content on digital and streaming platforms, On-Demand, Blu-ray, DVD, and the newest distribution channels,” CCO Andrew Gumpert said in a statement.
Indeed, at Fox Daily spearheaded marketing campaigns for Avatar, Titanic, X-Men, Deadpool, The Bible and “Sons of Anarchy," as well as “The Martian VR Experience” from Fox Innovation Lab.
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