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Yahoo! Pulls Adult-Related Merchandise From Network

13 Apr, 2001 By: Hive News

Yahoo! Inc. announced Friday it is removing adult-related products in Yahoo!Shopping Auctions and Yahoo! Classifieds. These products include adult-related videosand DVDs available through sellers on Yahoo!'s network.

Additionally, Yahoo! will no longer enter into new contracts for adult-related banner advertisements on the Yahoo! network. The implementation of thesechanges in the United States will take place over the next few weeks.

"At Yahoo!, we value the strong relationships we have with our members and have consistently listened to them. While Yahoo! has offeredcontrolled access to adult products available via the Internet since launchingour commerce services more than two years ago, many of our users voiced concerns this week about some of the products sold by merchants onYahoo! Shopping. We heard them and swiftly responded. We consistently strive to act responsibly and constantly evaluate our policies based on what our users tell us," said Jeff Mallett, Yahoo!'s president and c.o.o.

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