Technicolor Experience Center Looks to Future of Human Life on Mars and Immersive Reality15 Jun, 2017 By: Stephanie Prange
What will life look like when there are 1 million people on Mars?
That’s one of the questions Technicolor’s new Experience Center is exploring through augmented, virtual and mixed reality.
“The TEC is a place where award-winning talent meets cutting-edge technology to create new experiences through open innovation and industrywide collaboration,” stated Marcie Jastrow, SVP of immersive media at Technicolor. She is also head of the new center on La Cienega Boulevard in Los Angeles.
“It is a community of communities that leverages immersive sound labs, motion capture facilities, post-production capabilities, and other solutions that enable immersive and connected lives and homes,” Jastrow stated.
The HP Mars Home Planet experience, on which Technicolor is working with HP and Nvidia, among other companies, is “an ambitious and highly unusual project to create, in virtual reality, the buildings and vehicles for a planet Mars in the near future that is capable of supporting a human population of 1 million people,” stated HP’s Sean Young.
The companies plan to tap professionals in engineering, architecture and design to build on the terrain from Fusion’s Mars 2030 game, which is based on research, images and expertise using NASA research.
It’s “a massive global cross-disciplinary effort to design civilization on Mars for 1 million people," stated HP’s Rick Champagne.
The Technicolor Experience Center aims to push entertainment — and indeed many other industries — forward.
“At Technicolor, we believe that our company is at the point of yet another transformation — in a long series of successful transformations that have sharpened our innovative edge for more than 100 years,” stated Tim Sarnoff, Technicolor deputy CEO and president, production services. “During the next few years we will evolve from being a leader in the creative technology sector to becoming a pioneer in the creative experience industry.”
Those interested can register to receive details about ongoing developments associated with the HP Mars Home Planet experience at hp.com/go/mars. The first 10,000 people to register will receive a download code for the Fusion Mars 2030 VR experience.