RLJ Entertainment Bows Fitness Streaming Service Acacia TV20 Feb, 2014 By: Erik Gruenwedel
SVOD is follow-up to British-centric content channel Acorn TV
RLJ Entertainment has launched Acacia TV, a subscription streaming fitness channel featuring more than 70 workouts, including Shiva Rea, Exhale: Core Fusion, R.I.P.P.E.D., Kathy Smith and Paul Katami, among others.
Available at AcaciaLifestyle.com/tv, the channel marks RLJ’s second proprietary SVOD service following Acorn TV, a British-focused content channel. Acacia is a fitness brand featuring yoga, fitness and wellness DVDs owned by Acorn Media Group. After a free 10-day trial, Acacia TV offers three subscription options: monthly access ($6.99), 90-day ($14.99) or yearly ($49.99). There are no commercials or pop-up ads on Acacia TV.
RLJ Enterprises acquired Acorn Media and Image Entertainment to form RLJ Entertainment in 2012.
Acacia TV is hosted by SparkPeople.com’s editor-in-chief and trainer, Nicole Nichols, who guides subscribers through the features and benefits of the service with several introductory videos, including “28-Day Boot Camp” and “Total Body Sculpting.”
The channel also features several pre-set programs with introductions by Nichols, including a five-day dance plan with Bollywood, hip-hop, Latin groove, Brazilian and belly dance; a seven-day lean-and-toned plan focused on ballet inspired barre workouts; and a seven-day beginners program with beginner's cardio, strength training and Pilates.
Celebrity hosts include Bethenny Frankel, “Real Housewives of Atlanta's” Kenya Moore and Olympic gold medal figure skater Kristi Yamaguchi; as well as “Power Boxing Workout” with Olympian Marlen Esparza.
The channel also features several workouts for exercisers over 50 with “Ageless with Kathy Smith: Staying Strong,” and “Total Body Turnaround,” “Keeping Fit in Your 50s,” “Arthritis Rx” and Lisa Whelchel’s “Everyday Workout for the Everyday Woman.”
“After the record-setting year for Acorn TV, it was a natural choice for us to extend our fitness brand Acacia with Acacia TV. Exercisers are looking for more variety in their workouts and Acacia TV allows them to choose from several dozen workouts so they will never get bored working out again,” RLJ CEO Miguel Penella said in a statement.