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Rentrak Adds Rev-Share Game Suppliers

25 Sep, 2003 By: Erik Gruenwedel

Rentrak Corp. has added video-game publishers Encore and DreamCatcher Interactive to its nascent game revenue-sharing distribution program.

Terms of the agreement, including revenue splits, upfront costs, and sell-off dates on individual game titles, were not disclosed. However, sources said the deals — previously reported in Video Store Magazine — include an annual 50-50 split in rental revenue, an upfront cost approaching $11.50 per game, and a minimum $10 sell-off price on used titles after 120 days.

Encore, which is releasing 12 new titles in the fourth quarter and last week shipped The Grooverider: Slot Car Thunder to more than 6,000 stores associated with Rentrak, is primarily interested in the tracking data on its titles.

“We find [renting] as a complement to selling because many people will take a look at a game, decide they like it and buy it,” said an Encore spokesperson. “It's a great previewing opportunity, and this is a way to track what that correlation might be.”

A spokesperson for DreamCatcher said the deal will feature all of its Xbox and PlayStation 2 titles, including Broken Sword: The Sleeping Dragon, Ultimate Beach Soccer and Arx Fatalis.

One criticism retailers have had of the Rentrak game titles is that they are not top games.

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