Google Teams With comScore to Measure Brand Safety5 Apr, 2017
Google has selected comScore to provide independent brand safety reporting for advertising campaigns on YouTube.
The collaboration is part of Google’s efforts to provide advertisers with greater visibility into the context in which their ads appear.
A leading cross-platform measurement company, comScore continuously monitors content across mobile and desktop platforms to identify the brand safety of a given ad context — both in general and for specific campaigns.
To power this solution, comScore uses a proprietary brand safety engine that is part of its validated Campaign Essentials (vCE) suite.