Ericsson Partners With Fox's Innovation Lab21 Feb, 2016 By: Stephanie Prange
Mobile company Ericsson has become a global preferred partner in Fox’s Innovation Lab, an initiative in which 20th Century Fox and technology companies work to enhance the viewing experience of content on all consumer devices.
“Ericsson is one of the most progressive and largest mobile companies in the world, making them the perfect partner to realize the possibilities of the Fox Innovation Lab,” said Danny Kaye, EVP of global research and tech strategy for 20th Century Fox Home Entertainment, and managing director of Fox Innovation Lab. ”We are constantly investigating and advancing strategies that leverage new technologies to take the movie experience beyond one screen, and Ericsson’s involvement will further our ability to deliver on this vision.”
“Together we’ll push boundaries that enable the development of cutting-edge mobile content experiences that re-define the future of entertainment,” added Hanno Basse, chief technology officer of 20th Century Fox, and managing director of Fox Innovation Lab. “Ericsson is a great partner to help realize our commitment to innovation and drive consumer engagement to new heights.”
The Ericsson November 2015 Mobility report states that by 2021, video will account for about 70% of all traffic on mobile networks. Ericsson will work with the Fox Innovation Lab on innovations designed to help the media industry meet head-on the demands of audiences to provide true connected content experiences, according to the company.
“It is a privilege to be chosen as a preferred TV and media solution provider involved in the Fox Innovation Lab, and we look forward to jointly developing new video technologies and experiences that engage viewers in a much more compelling way,” said Per Borgklint, SVP and head of business unit support solutions at Ericsson. “Our end goal at Ericsson is to delight the TV consumer every day. 20th Century Fox shares our commitment to making this happen, placing the consumer at the heart of the ecosystem and ensuring that their expectations are met and exceeded. Ericsson’s deep insights into the consumer alongside our expansive solution portfolio and global transformation services are allowing us to shape the industry in this new internet era of television.”