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Cinedigm Selects Bamboo as Agency of Record for OTT Channels

25 Aug, 2017 By: Stephanie Prange

Cinedigm has chosen Bamboo as their mobile and social advertising agency of record, according to a Cinedigm press release.

Bamboo will provide full-service media, creative, and analytics services to support Cinedigm’s OTT channels, including Dove Channel, CONtv, Docurama and the forthcoming WHAM Network.

“In the competitive OTT market, it’s vital to have an innovative partner with a strong track record of success in mobile-first acquisition,” Erick Opeka, EVP of digital networks for Cinedigm, said in a statement. “We’re excited to bring their customer acquisition expertise to our growing family of channels.”

Bamboo’s clients include Hotel Tonight, Dropbox, Peloton Cycle and Microsoft.

"We believe that Cinedigm has a unique opportunity to scale into a future where personalized, OTT content is becoming the default entertainment choice for mobile-first consumers,” said Daniel Pearson, CEO of Bamboo in a statement.

About the Author: Stephanie Prange

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