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British Video Association Changes Name

17 Mar, 2016 By: Erik Gruenwedel

BVA becomes British Association for Screen Entertainment

In a nod to changing market dynamics, the British Video Association March 17 formally rebranded itself — after 35 years — to the British Association for Screen Entertainment, or BASE.

The trade group oversees the third-largest home entertainment market in the world (after the U.S. and Japan) with 2015 revenue of £2.2 billion ($3.2 billion).

“Thanks to the explosion in digital services, the market is now a fully multichannel model, spanning physical, digital, ownership, rental and subscription. It’s a complex new economy, bringing with it new risks and rewards — and one that requires an all-embracing Association to represent and champion it,” CEO Liz Bales said in a statement.

The rebranding has been part of ongoing reorganization at BVA that's seen the group become more involved with anti-piracy efforts, including aligning with the Industry Trust for IP Awareness. BASE will now focus efforts around five strategic areas: consumer insight; research innovation; government influence (i.e. lobbying); copyright infringement; and industry inspiration.

“Our new name is a clear and modern interpretation of what we do. It meets the evolving needs of our membership. It opens doors to wider audiences who may not have previously considered membership. And it focuses our work around the means by which our customers experience our industry rather than on one aspect of our category,” said Robert Price, chairman of BASE and managing director of 20th Century Fox Home Entertainment in the U.K.

About the Author: Erik Gruenwedel

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