Report: Netflix to Stream Televisa Programming

26 Jul, 2011 By: Erik Gruenwedel

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Content license agreement echoes comments from Netflix CEO Reed Hastings, who said Spanish-language soap operas “telenovelas” would be key to its Latin America programming

Netflix reportedly has signed a multiyear content license agreement with Grupo Televisa SA, the largest Spanish-language broadcaster, for streaming rights to more than 3,000 hours of programming.

Netflix, which plans to bow a streaming service in 43 Latin America countries, including Mexico and the Caribbean, at the end of the year, acquired the rights to a large number of telenovelas — Spanish-language soap operas — according to Bloomberg, which broke the story.

Los Gatos, Calif.-based Netflix also inked a similar deal with TV Azteca SAB, giving it content from Mexico’s two dominant broadcasters.
 

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