Reed Hastings: ‘House of Cards’ to Stream in 4K on LG Smart TVs6 Jan, 2014 By: Erik Gruenwedel
Netflix CEO Reed Hastings Jan. 6 said the streaming service’s Emmy-award winning series “House of Cards” will soon be available in 4K resolution on LG Smart TVs.
4K technology offers video resolution of 3,840 x 2,160 pixels or 8.3 million pixels — four times the number of pixels of standard full HD.
Appearing at LG Electronics’ pre-International Consumer Electronics Show press conference in Las Vegas, Hastings reiterated that select episodes of “Cards” were filmed, mastered and edited in 4K resolution.
LG said it would bow 12 Ultra-HD TVs this year ranging in screen size from 49 inches to 105 inches.
Netflix chief product officer Neil Hunt last year first revealed the connection between 4K and “Cards,” adding that Netflix planned to up streaming in the ultra HD format depending on market penetration.
Indeed, Sony Electronics at CES said its 2014 line of 4K Ultra HDTVs have been optimized to support 4K Ultra HD content from Netflix, which is expected to launch streaming content on compatible televisions in the first half of this year. By incorporating a decoder compatible with the latest HEVC video compression format, Sony 4K Ultra HDTVs are capable of displaying 4K streaming video from Internet streams and other sources without the need for additional devices.