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Samsung and Live Nation Team to Stream Coldplay Live in Virtual Reality

9 Aug, 2017 By: Stephanie Prange

Samsung Electronics America and Live Nation will broadcast Coldplay’s “A Head Full of Dreams Tour” live in virtual reality from Chicago’s Soldier Field, according to a press release from Samsung.

The live broadcast will be available on Samsung Gear VR powered by Oculus through the Samsung VR service on Aug. 17, starting at 8:30 p.m. CT.

Gear VR users in more than 50 countries will be able to experience Coldplay’s performance at no additional cost, according to the press release. To tune-in, consumers will need a Gear VR headset with a compatible Samsung smartphone, and navigate to the Samsung VR service. A concert replay will also be available on Samsung VR for a limited time.

“Through our industry-leading VR hardware and platform ecosystem, we are thrilled to offer Samsung Gear VR owners access to premium, immersive live entertainment and experiences in full 360,” said Michael Schmier, VP of content and services for Samsung Electronics America. “By partnering with Live Nation and Coldplay, music fans across the globe with Gear VR can tune in to the live concert, experiencing the energy of the show like never before."

“Live Nation is a trailblazer when it comes to producing live virtual reality concerts, and we’ve been excited to bring Coldplay into the mix since announcing our collaboration with Samsung and Gear VR in late May,” said Kevin Chernett, EVP of global partnerships and content distribution for Live Nation. “We not only give fans the best in-seat experience, but we’re also committed to working with the best technologies to provide every music fan an extraordinary concert experience, regardless of where they are.”

The “Head Full of Dreams Tour” has sold 5 million tickets around the world since launching in March 2016.

About the Author: Stephanie Prange

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