NeuLion, Microsoft Ink Streaming Deal for Live Sports on Xbox One20 Jan, 2014 By: Erik Gruenwedel
Deal enables authenticated pay-TV and Xbox Live Gold members to stream NFL games on connected second screens in real time
NeuLion, a provider of live and on-demand content to Internet-connected devices, said it has signed a multiyear agreement with Microsoft to provide live sports content for the software behemoth’s new Xbox One video game console.
Notable to agreement is the fact Microsoft has a separate license deal with the NFL Network, the league’s pay-TV network, for its Xbox Live Gold subscription service. Viewers must also have an authenticated multichannel video program distributor subscription.
Plainview, N.Y.-based NeuLion currently helps stream live sports content from other leagues, including the NHL, Major League Soccer, NBA, UFC, ESPN and Pac-12 colleges, to the Xbox 360.
Key to NeuLion’s technology and live sports on the Internet is the former’s ability to encode and transcode video data via bit rates from 600kbps to 6mbps, or 60 frames per second.
"Our sports platform has helped to reduce the complexities involved and deliver for Xbox fans a tremendous live sports experience on the game console,” NeuuLion EVP Chris Wagner said in a statement.