Rank

Title

Label

Share*

1

The Lord of the Rings: The Motion Picture Trilogy

Warner

99.93%

2

The Dark Knight

Warner

83.11%

3

Inception

Warner

73.41%

4

X-Men: First Class

Fox

71.32%

5

Green Lantern

Warner

69.98%

6

Transformers: Dark of the Moon

Paramount

64.45%

7

Mad Men: Season Four

Lionsgate

60.21%

8

Captain America: The First Avenger

Paramount

53.16%

9

Fast Five

Universal

48.31%

10

Harry Potter Complete 8-Film Collection

Warner

46.77%

11

Conan the Barbarian

Lionsgate

46.23%

12

Pirates of the Caribbean: On Stranger Tides

Disney

42.65%

13

The Smurfs

Sony Pictures

42.00%

14

The Lion King

Disney

41.95%

15

Super 8

Paramount

41.18%

16

Rio

Fox

39.14%

17

30 Minutes or Less

Sony Pictures

37.14%

18

The Wizard of Oz

Warner

35.98%

19

Harry Potter and the Deathly Hallows — Part 2

Warner

35.85%

20

Harry Potter and the Deathly Hallows — Part 1

Warner

34.64%

Source: Nielsen VideoScan First Alert

*Percentage of sales of a title in the Blu-ray format

Note: Concurrent DVD & Blu-ray Releases Only. This is a list of titles appearing in the overall top 50 for which consumers have equal chance to buy either the DVD or Blu-ray. Titles receiving a recent Blu-ray-only release are omitted.