Lionsgate BeFit Partners With Scott Herman2 Oct, 2013 By: Angelique Flores
The partnership between the two YouTube channels brings their total subscribers to more than 1 million
Lionsgate’s YouTube fitness channel BeFit officially partnered with Scott Herman Fitness, a YouTube channel for men’s health and workouts.
The addition of Scott Herman Fitness’s 400,000 subscribers brings BeFit’s network to more than 1 million total subscribers and more than 150 million total views, making BeFit the leading dedicated fitness network on YouTube.
“As one of the first sponsored YouTube original channels, we’re thrilled to continue in our mission to produce new high-quality fitness programming as we simultaneously grow BeFit into a multichannel network,” Kajsa Vikman, Lionsgate SVP and GM of fitness, said in a statement. “The addition of Scott Herman Fitness significantly expands our reach among men, a perfect complement to our already-strong female following. This is our next step towards becoming a worldwide fitness brand.”
The new season of BeFit programming will feature both existing YouTube stars and leading fitness trainers in original workout content and live fitness classes. Already a host of the “BeFit in 30 Extreme” program, Herman will continue to lead programs that cater to the channel's growing male audience.
Visit the BeFit Channel at http://www.youtube.com/user/BeFit.