Flixster Bows on Xbox 360, Expands UltraViolet Footprint16 Apr, 2013 By: Erik Gruenwedel
Warner’s UltraViolet link and digital movie platform widens consumer access
Flixster.com April 16 said it has launched a free app on the Xbox 360 video game console. Available for Xbox Live subscribers in the United States, Flixster enables users to retrieve information about movies from Rotten Tomatoes, buy and rent movies, and access their UltraViolet movie collections directly through their Xbox.
The move is significant considering Xbox 360’s market penetration and the fact that when Netflix bowed streaming service on Xbox Live, it added 1 million subscribers in one month.
Xbox 360 users can download the app from the Xbox Live Marketplace, browse current movie listings in theaters, watch trailers and look up movie details, including film posters and synopses and Rotten Tomato scores.
Xbox Live’s 40 million subscribers can also access “My Movies” (UltraViolet playback) to sort and watch movies from their UltraViolet movie collection, browse new and upcoming DVD releases, and navigate the app using voice and gesture controls with Kinect.
“The mission of UltraViolet is to allow consumers to enjoy their content on any device and platform they desire," said Joe Greenstein, co-founder of San Francisco-based Flixster. “Launching Flixster on Xbox is an exciting step forward for us as it's one of the most popular platforms for consumers to enjoy entertainment in their living room."