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UHD Blu-ray Discs and Players Post Strong Sales in 2016, With Nearly 2 Million Discs Sold

7 Jan, 2017 By: Stephanie Prange

LAS VEGAS — Consumers snapped up an impressive 1.8 million UHD Blu-ray discs in the United States in 2016, along with 300,000 UHD Blu-ray players, according to data cited by the Blu-ray Disc Association.

The disc-to-player attach rate was an impressive 6-to-1, noted the BDA, adding that sales have been three times as fast as the launch of Blu-ray. Studios released 110 titles on UHD Blu-ray in 2016. Another 250 are expected by the end of 2017.

UHD Blu-ray player manufacturers are expanding offerings as well, with LG Electronics and Sony touting their first players at CES (both expected to come out in the spring) and Samsung promoting its second-generation UHD Blu-ray player. Samsung last spring was the first to launch a UHD Blu-ray player.

“We anticipate consumer demand for UHD Blu-ray players to grow at more than two times in 2017.” said Joseph Stinziano, EVP of Samsung Electronics America, during a CES press conference Jan. 4.

“LG believes we are now at a tipping point for next-generation Blu-ray,” said David VanderWaal, VP of marketing for LG Electronics USA, Jan. 4 at CES.

Other manufacturers with players available or on the way include Funai, Oppo, Panasonic and Microsoft (Xbox).

By end of 2017 one in four households will have a UHD TV set, according to data cited by the BDA.

In 2017, the BDA plans more consumer outreach, including educational demos at retail in concert with partners.

Panasonic Ultra HD Blu-ray players


About the Author: Stephanie Prange

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