UHD Alliance Issues Performance Specs for Portable Devices5 Jan, 2017 By: Erik Gruenwedel
LAS VEGAS — Increasing market demand for 4K Ultra HD resolution TVs, Blu-ray Disc players and cameras is expanding to portable media devices, including laptops, notebooks, tablets and smartphones.
In an effort to maintain industry standards, the UHD Alliance (UHDA), an inter-industry group promoting consumer benefits of Ultra HD entertainment technology, Jan. 5 at CES announced completion of performance specifications for portable devices.
The specifications, whose details, licensing requirements and logo will be introduced later in the quarter, include features such as resolution, high dynamic range (HDR) and wide color gamut, among others.
“There are so many viewing options available to consumers today and we continue to see growth in portable viewing,” Hanno Basse, president of UHDA, said in a statement.
The organization unveiled its Ultra HD Premium certification and logo for TVs and pre-recorded content at last year’s CES, followed by certification of Ultra HD Blu-ray Disc players in April.
The portable category surpassed in-home in consumer entertainment device spending for the first time in 2013, and Statista reportedly predicts mobile video Internet traffic, which is currently just over 3.5 million terabytes per month, will reach nearly 23 million terabytes per month by 2020.
Ooyala’s Global Video found that 52% of all video streams in the Q3 2016, whether short or long form, we’re viewed on mobile devices. Growing demand for portable video makes the category a key component of the rapidly expanding Ultra HD ecosystem, according to UHDA.
“As a growing association committed to defining and helping consumers identify those products and content that deliver a premium next generation entertainment experience, expanding our certification and logo program to include all viewing devices was a logical step,” Basse said.