Redbox Goes Blu

24 Nov, 2008 By: Chris Tribbey

DVD rental kiosk operator Redbox has gone Blu.

While the company has not released an official statement, an advertisement on the company’s Web site, with the headline “Blu-ray Disc just got more convenient,” announced that Redbox kiosks in select Wal-Mart stores will offer Blu-ray Discs for rent, at the same price as DVDs — $1 a day.

A Redbox spokeswoman could not be reached for comment.

Redbox’s Web site advertised new Blu-ray releases from DreamWorks Animation, Walt Disney Studios Home Entertainment, Universal Studios Home Entertainment, Funimation and Anchor Bay Entertainment. Redbox’s Web site promises to eventually direct its customers to locations where Blu-ray rentals are available, and notes that Blu-rays can’t be reserved online.

Redbox competitor DVDPlay was the first kiosk operator to offer Blu-ray rentals earlier this fall, also for the same $1 a day price as DVDs.