SES Sends Ultra HD Transmission22 Apr, 2013 By: Chris Tribbey
Luxembourg-based satellite operator SES has sent the first Ultra HD transmission in the new HEVC compression standard.
The company said the transmission — which broadcast a full 3840x2160 pixel image — is proof Ultra HD transmissions are possible without sacrificing quality, due to too much compression.
“SES has once again taken a leadership role in the industry by broadcasting the first real Ultra HD picture in a commercially realistic bandwidth,” said Thomas Wrede, VP of reception systems for SES. “We are convinced that the HEVC standard will become the option of choice for TV operators broadcasting Ultra HD content and expect the industry to develop prototype Ultra HD receivers in the coming months. With this initiative SES will be significantly driving the Ultra HD ecosystem forward and provide a 24/7 test channel to its industry partners."
Previously, SES had tested an Ultra HD transmission in 2012 using the MPEG-4 AVC (H.264) standard.
“Broadcom is working to advance the adoption of HEVC technologies — and ultimately the distribution of Ultra HD content — with SES,” said Joseph Del Rio, associate product line director for Broadband Communications Group. “HEVC is the catalyst that will drive Ultra HD television with its telepresence-like resolution to consumers.”