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‘Shrek' Sequel Positioned to Bring in More Green for DreamWorks, Retailers

10 May, 2004 By: Stephanie Prange

The upcoming Shrek 2, due in theaters May 21, promises to be another blockbuster for DreamWorks and its home entertainment arm. In addition to the familiar trio of Donkey, Shrek and Fiona, the story introduces a slew of other memorable characters that are sure to delight kids and adults — all of which should boost the fourth-quarter gift-giving season coffers of retailers.

It's nice to see the summer season get off to a nice start; it often bodes well for the home video holiday season that follows. I recall seeing The Matrix and anticipating the excitement it would bring to the video realm. Shrek 2 should provide a much-anticipated boost.

Van Helsing, too, with its $50 million-plus opening, looks to be a winner for video retailers. It's just the kind of special effects-laden fare DVD enthusiasts clamor for, and it's got the added advantage of boosting sales and rentals of Universal's horror classics.

We've already seen some strong showings from such popcorn teen fare as 13 Going on 30 and Mean Girls. Those, too, should add to video interest in the summer and fourth quarter.

I'd be interested in hearing from retailers on the upcoming theatrical and video slate. Readers?

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