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Fox: ‘Bond 50’ Best-Selling Blu-ray Box Set in 2012

13 Dec, 2012 By: Erik Gruenwedel

Metro-Goldwyn-Mayer Studios Inc. and 20th Century Fox Home Entertainment Dec. 13 said Bond 50 is the top-selling Blu-ray Disc box set of 2012, with projected worldwide sales totaling $50 million to date.

The 23-disc collection features all 22 classic films in 1080p resolution for the first time with more than 122 hours of bonus features. The box set was released on Sept. 24 in the United Kingdom and Sept. 25 in North America; additional international markets followed through October.

“The Bond franchise is alive and stronger than ever as evidenced by the spectacular sales of the Bond 50 box set,” Michael Brown, EVP of marketing with MGM, said in a statement. “It has become an instant collector’s item and a must have for any Bond fan this holiday season.”

The box set release was timed to coincide with the 50th anniversary celebration of the Bond franchise this year. The yearlong campaign, which launched globally in January at the annual Consumer Electronics Show in Las Vegas, included an exhibit of Bond vehicles at San Diego Comic-Con, the re-release of Dr. No in U.S. movie theaters and a Roger Moore International press day before culminating with the “007 Days of Bond: the Blu-relay Tour” throughout the U.K.

The Bond 50 box set includes space for recent theatrical release, Skyfall, when that Blu-ray title is released next year.

About the Author: Erik Gruenwedel

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