Disney Offers Second Theatrical iPad App Event28 Oct, 2013 By: Chris Tribbey
Following closely on the heels of its successful in-theater iPad app experience for The Little Mermaid, Disney did the same for the classic Tim Burton film The Nightmare Before Christmas in October.
Starting Oct. 18 at select theaters, iPad owners were encouraged to bring their device to showings of the film, download a second-screen app and engage with the movie in real time. The app offered songs, games and audience participation via competitions.
“Unlike the traditional theatrical experience, Second Screen Live is a special screening event for iPad users only where moviegoers are encouraged to ‘break the rules’ and experience a classic film in an exciting new way through gameplay on their tablet device,” the studio said when announcing the second iPad event.