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Disney Goes with Blu-ray Combo First for ‘Pirates’

14 Jul, 2011 By: Chris Tribbey

'On Stranger Tides' 3D combo pack

In a first for a major box office blockbuster, Walt Disney Studios Home Entertainment has chosen to delay a DVD-only release when it streets Pirates of the Caribbean: On Stranger Tides on Oct. 18.

Instead, Disney will release the film as a two-disc Blu-ray Disc and DVD combo pack ($39.99) and a five-disc combo pack with 3D Blu-ray, Blu-ray, DVD and digital copy ($49.99).

A DVD-only release will street Nov. 15, a Disney representative said.

Both Sony Pictures Home Entertainment and Lionsgate previously have released a title as a Blu-ray combo pack with DVD, with no DVD-only release, but none of those releases grossed $1 billion-plus worldwide.

Disney also will street a 15-disc Blu-ray collection ($169.99) including all four films in the “Pirates” franchise, and is offering the film as both a 3D ($49.99) and high-definition download ($39.99).

DEG: The Digital Entertainment Group estimates that as of the end of the first quarter of the year, there are nearly 30 million households in the United States with a Blu-ray player.

About the Author: Chris Tribbey

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