Sony Unveils High-End 4K Ultra HD TVs with HDR

20 Jul, 2016 By: Stephanie Prange

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TVs don’t include DolbyVision or feature the UHD Alliance’s Premium logo

Sony Electronics July 20 unveiled its high-end line of 4K Ultra HD TVs with HDR — the Z Series — which features new backlight technology and a new processor.

The line-up — in 65-inch ($6,999), 75-inch ($9,999) and 100-inch (price TBA) screen sizes — will come out later in the summer. The 65-inch and 75-inch Z Series TVs are currently available for pre-sale.

The Z Series does not incorporate Dolby’s HDR technology, DolbyVision, or feature the UHD Alliance’s Ultra HD Premium logo, but rather Sony’s own technology and its own labeling, to prevent confusion, Sony execs said. Execs said a UHD Blu-ray player would come in fiscal 2016 (ending in March).

“The color spectrum is the best in the industry,” said Mike Fasulo, president and COO of Sony Electronics.

The Backlight Master Drive technology includes more points of light that are more focused and easily manipulated to reduce flaring and expand brightness and contrast.

The 4K Processor X1 Extreme can analyze images in each scene and correct the color and contrast of each object individually, allowing for better color and a better, more balanced picture.

The series also includes Android TV, Google Play and Google Cast for easier content discovery and viewing. A new Content Bar features enhanced navigation with voice search and genre filtering.

 

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