CES: Ultra-HD, Second Screen Lead the Way30 Dec, 2013 By: Chris Tribbey
For all the talk of Ultra-HD and those giant, curved OLED, LCD screens set to debut at the 2014 International Consumer Electronics Show (CES), a look through the schedule shows something that may be even more prevalent: discussions about the second screen.
There’s a reason there’s a full half-day Second Screen Summit Jan. 6 to open the show, and several panels covering the topic every other day of the show, according to Chuck Parker, chairman of the 2nd Screen Society.
“It really is all about the second screen,” he said. “There’s a battle going on for the digital consumer today, especially the lucrative Millennial segment. For them, increasingly the second screen battle is taking place in the living room.”
The 2nd Screen Society will host a half-day conference concerning the second screen Jan. 6 at the Treasure Island Hotel, with panels covering everything second screen, including “Advertising Update: From 2nd Screen to All Screens,” “By the Numbers: Trends in Mobile Viewing,” “Breaking through the Hype,” “Has the 2nd Screen Become the 1st Screen?” and “Monetization Strategies that Work.” Rob Gelick, SVP and GM of digital for CBS Interactive, will provide one of the keynote addresses, along with Allen DeBevoise, chairman, CEO and co-founder of Machinima.
Also Jan. 6, from 2:30-3:30 p.m. at North Hall N260 of the Las Vegas Convention Center (LVCC), executives from Arnold Worldwide, Content & Company, Kargo, Razorfish and more will discuss “Monetizing Entertainment Programming Across Platforms.” A 4-5 p.m. panel that day in the same room — “What's Next on the 2nd Screen?” — will feature reps from Discovery Communications, Cisco, Scripps Networks Interactive, Turner Broadcasting, MobiTV and LG Electronics.
“Tablets: The Premium Advertising Platform” takes place Jan. 7 10:30-11:30 a.m. in N260, featuring executives from Microsoft, Time Warner Cable, Google and more, followed by an official CES Super Session on the second screen 1-2 p.m., “2nd Screens Are Reinventing the TV Experience.”
Executives from EPIX, Scripps Networks Interactive, BBC Worldwide, NBC Universal, IBM and Warner Bros. will talk “Video Anytime Anywhere: Understanding the Value Proposition” Jan. 7 noon-1 p.m. at LVCC North Hall N258, and Chris Ely, senior manager of industry analysis for the Consumer Electronics Association (CEA), will have a presentation on cross-platform entertainment 12:30-1:30 p.m. at LVCC, North Hall N259.
Other CES second screen panels include:
• “Monetizing 2nd Screen Services,” Jan. 7, 1:15-2:30 p.m., LVCC, North Hall N264
• “Content for the New Platforms: Custom Programming and Branded Advertising,” Jan. 8, 1:30-2:30 p.m., LVCC, North Hall N258
• “Follow the Eyes: The 2nd Screen and the Future of TV Viewing,” Jan. 9, 9-10 a.m., LVCC, North Hall N259
Hollywood at CES
On the content side, there are a number of panels of note at CES, headlined by the Jan. 8 studio panel (1:30-2:15 p.m., LVCC, North Hall N264), with Mike Dunn, president of 20th Century Fox Home Entertainment, Steve Nickerson, president of Millennium Entertainment, and others joining Amit Balan, head of marketing and merchandising for Walmart's Vudu, discussing windows and platforms for home entertainment.
A 4:45-5:30 p.m. panel later that day in the same room — “What are the Entertainment Trends at CES 2014?” — will include speakers from Warner Bros., DreamWorks Animation and Intel Labs.
“Entertainment Industry Drawbacks: Disruption & Security” will be held Jan. 8, 4:30-4:45 p.m. at LVCC, North Hall N262, with Saul Berman from IBM Global Business Services discussing the challenges of delivering “content everywhere.”
Other CES studio panels of note include:
• “The Television Ecosystem: Revenue and Strategies,” Jan. 7, 10:30-11:30 a.m.
LVCC, North Hall N258.
Ultra-HD at CES
Consumer electronics companies old and new will show off their Ultra-HD wares at CES, and the CEA is betting this is the year the successor to HDTV takes off.
“Our show helped drive market adoption of major home video entertainment technologies including HDTV, OLED and smart TVs,” said Karen Chupka, SVP of the CES and corporate business strategy for CEA, in a statement. “With more sets and content in the market, we’re eager to see the ground-breaking Ultra-HD technologies across the 2014 CES show floor. We are proud to continue this tradition as we shine the bright CES spotlight on the next great breakthrough in consumer video technology — Ultra-HD.”
Jan. 6 at noon sees the first Ultra-HD discussion, “The State of TVs: What to Expect from the 2014 Slate” (LVCC, N250), led by Steve Koenig, director of industry analysis for CEA. From 4-5 p.m. that day a “Fool Me Once; Fool Me Twice. Lessons Learned on 4K” will take place at LVCC, N256).
Jan. 7 11 a.m. sees executives from 3net Studios, Sony Pictures Technologies and Comcast Cable discuss “Ultra HD Content: What Will We Watch in 2014 and Beyond?” (LVCC, North Hall N259).
Other Ultra-HD panels of note:
• “Cutting-Edge TV: What Technologies Will Shape the Future?” Jan. 9, 9:30 a.m., LVCC, N261).
• “4K, UHD and 3D: The Premium Experience Comes Home,” Jan. 9, 11 a.m., LVCC, N264.
• “The UHD Revolution,” Jan. 9, 1:50 p.m., LVCC, N264).