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Time Warner Cable Loses 306,000 Video Subscribers

31 Oct, 2013 By: Erik Gruenwedel

Fallout from retransmission dispute with CBS saw third-quarter subscriber exodus, with cabler issuing $15 million in credits

The cable industry’s ongoing challenge with declining video subscribers took a major hit Oct. 31 when Time Warner Cable said more than 306,000 video subs dropped the No. 2 cabler in the third-quarter, ended Sept. 30. Analysts had projected subscriber losses around 180,000.

Unlike other cable operators that mitigate weakening video subscriber tallies with increased high-speed Internet and telecommunication additions, TWC also lost 24,000 broadband and 128,000 voice members, respectively.

Time Warner Cable ended the quarter with 11.4 million video subs.

Video revenue dropped $122 million to $2.6 billion — partially offset by residential price increases and additional multi-tiered bundled channel packages.

Combined with Comcast, the cable operators lost a combined 435,000 video subscribers in the most recent fiscal quarter.

Indeed, TWC reportedly is considering adding Netflix service to its set-top box — a move Comcast dismissed Oct. 30 as it eyes upping marketing of its own Streampix subscription video-on-demand service.

Separately, CEO Glenn Britt, who is retiring at the end of the year, addressed his last fiscal call while reportedly dealing with the recurrence of melanoma cancer. He reminced about a 41-year career in the cable industry that has seen myriad changes in recent years.

COO Rob Marcus is assuming the CEO position at the beginning of 2014.

Marcus said the dispute with CBS and its Showtime Networks unit over retransmission fees elevated the subscriber losses in key markets such as Los Angeles, New York and Dallas.

"It drove a roughly 10% increase in [double-play and triple-play subscribers] stopping video," Marcus said. "Unfortunately, the impact of the disputes bled over into [high-speed Internet] and voice."

In an attempt to jumpstart high-speed Internet subscriber growth, Marcus said TWC would begin offerring $15 monthly basic broadband service across all of its markets, beginning in early November. The promotion is targetting TWC's existing DSL subscriber base of more than 4 million households, which Marcus called unacceptable in light of today's data-driven market.

Marcus said the issues invovled with CBS had far-reaching implications for the cable business, which necessitated drawing a line in the sand.

"I believe we had little choice but to stand firm on behalf of our customers," he said. "In the end, the deals we reached [with CBS] were far better than where we started."


About the Author: Erik Gruenwedel

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