Rentrak Granted Set-Top Box Measurement Patent
20 Oct, 2014 By: Erik Gruenwedel
Rentrak Oct. 20 announced it has been granted a patent by the U.S. Patent and Trademark Office for measuring the status of return-path televisions (also known as set-top boxes).
Portland, Ore.-based Rentrak said it would incorporate the patent (and technology) in a proprietary ratings service, which will soon measure 60 million set-top boxes for live and recorded viewing, in addition to more than 114 million TVs for video-on-demand viewing.
Specifically, the patent (U.S. Patent 8,863,166) is for technology that identifies when a set-top box is on while the TV is turned off. Rentrak has found that often a set-top box is left on when the television is turned off, which is crucial to the measurement of viewing based on STBs. Rentrak’s approach includes more than 10,000 statistical models to identify specific viewing situations.
“This patent recognizes the fact that only Rentrak has the intellectual property and years of experience to precisely measure TV viewing everywhere. This technology is an integral part of providing massive and passive television measurement for our clients,” CEO Bill Livek said in a statement. “This is great news for the video industry.”
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