Discovery Sample Disc Comes With Sony BD Player

22 Sep, 2008 By: Erik Gruenwedel

Sony Electronics Oct. 5 -19 will issue coupons to consumers purchasing Sony Blu-ray Disc players valid for a high-definition program sampler disc featuring Discovery Channel episodes from “Fearless Planet” and “Sunrise Earth.”

The sampler will also run as an in-store trailer on Sony’s Bravia HD display televisions.

“Fearless” follows extreme sportsman Will Gadd, who traverses the globe in search of locations highlighting natural rock, land and mountain formations. “Sunrise” showcases wildlife from dawn to dusk in exotic locations around the world.

Discovery Channel is a unit of Discovery Communications, which has been an early adopter of HD programming through its HD Theater and acclaimed series “NASA: When We Left Earth.”

Other Discovery Communications properties include TLC, Animal Planet, Science Channel, Planet Green and Investigation Discovery.

“Discovery’s high-quality programs are a tailor made showcase for Blu-ray Disc and a great first experience for a consumer new to the format,” said Chris Fawcett, VP of marketing for Sony Electronics’ home video division.

The two-week co-promotion is available at more than 11,000 retailers, including Sears, Circuit City and Sony Style.