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Blockbuster Bows New In-store Subscription Plan

26 Oct, 2011 By: Erik Gruenwedel

In a twist, Blockbuster LLC has rolled out a new in-store subscription program that benefits frequent visits to its 1,500 stores.

Dubbed Blockbuster Movie Combo, the program allows users to rent one movie (DVD or Blu-ray Disc) or video game at a time and the option to order one by-mail rental per month with no due dates for $7.49 for the first month and $14.99 a month thereafter.

Blockbuster, which is owned by Dish Network Corp., aggressively has sought to meld its traditional store-based business with digital distribution, including the recently launched Movie Pass (streaming platform) with new Dish satellite TV subscriptions.

Blockbuster’s by-mail Total Access program allows users to rent one movie or game at a time with unlimited in-store exchanges for $13.99 a month.

Mike Kelly, president of Blockbuster LLC, has said aforementioned promotions, including 99-cent second-day rentals, $1.99 per day for new releases and 49-cent-per-day catalog rentals on Sundays last summer helped increase in-store traffic 100% since Dish’s acquisition of Blockbuster in April.

About the Author: Erik Gruenwedel

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