LoveFilm Instant Ups Kids’ Content

29 Jan, 2014 By: Erik Gruenwedel

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U.K. streaming service competitor to Netflix licenses content from HIT Entertainment, Ludorum and DreamWorks Classics

Amazon-owned rental service LoveFilm has bolstered its selection of kids’ content through three new license deals with producers HIT Entertainment, Ludorum and DreamWorks Classics.

The agreements include the addition of TV shows “Thomas & Friends,” “Fireman Sam” and “Chuggington.” LoveFilm also retained streaming rights to “He-Man” and “Postman Pat,” among others.

Through HIT Entertainment, LoveFilm added programming such as “Pingu,” “Where’s Wally,” “Bob the Builder” and “Kipper,” in addition to more than 50 episodes of “Thomas & Friends.” The pact also includes a variety of feature length movies featuring the little blue engine, such as Blue Mountain Mystery, Misty Island Rescue and Day of the Diesels.

LoveFilm’s streaming catalog already features “Rupert Bear” and “Casper the Friendly Ghost” — both of which have been retained through a new deal with DreamWorks Classics. This deal includes renewals of animated series "Transylvania Pet Shop,” “Masters of the Universe,” and “Noddy in Toyland” among others.

“The addition of this new children’s content enhances our already fantastic range of iconic characters and classic shows,” Chris Bird, director, content strategy at LoveFilm, said in a statement. “Our streaming service is particularly suited to family content, and parents and their kids can now enjoy an even broader variety of family-friendly entertainment whenever they want, however they want.”

LoveFilm said parenting website, Netmums, recently named it the top movie and TV streaming service for families, with 89% of respondents stating it is best in class for kids’ entertainment, due to its content and lack of advertisements.

Indeed, children’s content remains a coveted demo in SVOD, with Netflix, Hulu Plus and Amazon Prime Instant Video all focusing considerable resources on content and user-friendly platforms.

LoveFilm Instant can now be streamed on the iPhone and iPod Touch.

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