Amazon Prime Licenses Warner TV Content

20 Jul, 2012 By: Chris Tribbey

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Amazon.com will bring TV shows including “The West Wing” and “Fringe” to its subscription-based Prime membership instant video program, thanks to a licensing agreement with Warner Bros. Domestic Television Distribution.

Other shows included in the agreement include “Alcatraz,” “Dark Blue” and “The Whole Truth.”

“We are thrilled to count Amazon as a digital distribution outlet for our television group,” said Ken Werner, president of Warner Bros. Domestic Television Distribution. “As more and more television content is enjoyed by fans across a myriad of subscription channels and platforms and on numerous devices from televisions to tablets, deals such as this give consumers the opportunity to discover, catch-up, or simply enjoy a favorite series again and again.”

Prime offers unlimited streaming of more than 18,000 movies and TV shows to a variety of consumer electronics, including Amazon’s Kindle Fire, as well as the Roku, Xbox 360 and PlayStation 3. Instant video is a value-add to the $79 annual Prime platform, which gives members next-day or free shipping on most Amazon purchases.

“Since launching Prime Instant Video, we’ve continued to expand both the quantity and quality of video content for our Prime members,” said Brad Beale, director of digital video content acquisition for Amazon. “Bringing ‘Fringe’ and ‘The West Wing’ — two shows with a devoted fan base — to Prime Instant Video first, is another way for us to add value for Prime members and to continue to give customers content they love.”

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