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Amazon: Cyber Monday Biggest Sales Day Ever for Kindle

27 Nov, 2012 By: Erik Gruenwedel

Kindle Fire

The e-commerce behemoth said tablet is driving digital content sales

Spurred by a special Cyber Monday $129 price for the Kindle Fire, Amazon Nov. 27 said it doubled the number of Kindle sales through the Black Friday (Nov. 23) and Cyber Monday (Nov. 26) holidays, compared with the same period in 2011.

Seattle-based Amazon sells seven models of the Kindle, from the entry-level $69 e-reader to the Kindle Fire HD 4G tablet for $499. The Fire brand, which browses the Web and is designed for e-commerce, can stream Netflix and Amazon Prime Instant Video, in addition to Amazon Instant Video transactional VOD rental and electronic sellthrough movies.

The $30 price cut on the $159 Kindle Fire helped turn Cyber Monday into the best single-day sales return on the tablet. Amazon said the Kindle Fire HD is the most gifted and most wished for product on Amazon worldwide since its launch. Nine out of the top 10 best-selling products on Amazon worldwide since Sept. 6 are Kindles, Kindle accessories and digital content.

“Kindle e-readers and Kindle Fires have held the top four spots on the Amazon worldwide best-sellers list since launch, and that was before the busiest shopping weekend of the year,” Dave Limp, VP of Amazon Kindle, said in a statement. “We’re excited that customers made this Black Friday and Cyber Monday the best ever for Kindle worldwide — Cyber Monday was the biggest day ever for Kindle sales, and we’re looking forward to millions of customers opening a new Kindle this holiday season.”

About the Author: Erik Gruenwedel

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