Welcome to the 'Jungle'

11 Feb, 2014 By: John Latchem

Walmart's 'Jungle Book' with lunch bag

Retailers trotted out the goodies to encourage shoppers to come to their stores to pick up the new “Diamond Edition” of Disney’s The Jungle Book.

Best Buy offered a free Jungle Book twist-drum toy, valued at $5, with purchase of the film. Walmart offered the Blu-ray combo pack of The Jungle Book with a lunch bag. And Target offered the Blu-ray of the Disney classic packed with a storybook and CD.

Target also had an endcap display of Lionsgate DVDs such as The Hunger Games and the “Twilight” movies with $8 Fandango coupons for a theatrical ticket to Divergent.

In Walmart’s new-release section, one slot was devoted to cards for a Vudu purchase of Thor: The Dark World, touting immediate digital availability of the film (as opposed to the Feb. 25 Blu-ray and DVD release). Walmart also had the Beware the Batman Vol. 1 DVD a week early.

Best Buy offered a collectible Blu-ray steelbook case and a free LED keychain with preorders of The Hunger Games: Catching Fire, due March 7.

Welcome to the 'Jungle'

About the Author: John Latchem