Unwrapping Exclusives for 'The Mummy'12 Sep, 2017 By: John Latchem
Universal's The Mummy arrived on disc Sept. 12 with exclusive offers from each of the big three major retailers.
Target offered the horror reboot in exclusive Blu-ray Steelbook packaging. Best Buy offered the Blu-ray as a collector's set with digibook packaging containing a prequel comic book.
Walmart offered a couple of exclusive editions of The Mummy. For the Blu-ray, Walmart had exclusive box art and 30 minutes of exclusive digital bonus content. For the 4K Ultra HD Blu-ray, Walmart offered a virtual reality viewer and the exclusive bonus content.
Target also offered a Steelbook Blu-ray for another Universal title, the 35th anniversary re-release of E.T. — The Extra-Terrestrial.
Best Buy offered Steelbook packaging for several classic horror films on Blu-ray, including Creature From the Black Lagoon, The Wolf Man, Dracula, Frankenstein, The Bride of Frankenstein, The Invisible Man and the original The Mummy.