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Targeting 'Guns' and 'Planes'

19 Nov, 2013 By: John Latchem

A slew of new titles Nov. 19 didn’t attract much in the way of retailer exclusives, with the only notable ones coming from Target. For Universal’s 2 Guns, Target offered an exclusive graphic novel with the Blu-ray combo pack.

Target offered the Blu-ray editions of Disney’s Planes with an exclusive bonus disc, not advertised in the chain’s weekly circular, that touted a deleted scene and an “Extreme Air Challenge” featurette hosted by Disney Channel’s Karan Brar.

Target also offered 50% off one Pull & Fly Buddies toy (sold for $9.99 each) with the purchase of the Planes Blu-ray.

At Best Buy, Planes could be had with a $10 discount when purchased at the same time as any Planes Nintendo video game.

Best Buy also offers an exclusive steelbook packaging and $5 CinemaNow credit with preorders of Universal’s Fast & Furious 6, arriving Dec. 10.

Walmart’s latest exclusively available title is the Hallmark Channel movie Pete’s Christmas, on DVD with a Vudu digital copy from Arc Entertainment for $12.96.

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About the Author: John Latchem

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