Targeting Disney's 'Dalmatians'
17 Mar, 2015 By: John Latchem
Target March 17 had exclusive availability of the Blu-ray version of Disney's animated sequel 101 Dalmatians II: Patch's London Adventure. The 2003 film was a direct-to-video follow-up to the 1961 animated classic, and the new Blu-ray is timed as a companion to the "Diamond Edition" release of the original film earlier this year. The London Adventure Blu-ray was advertised in Target's weekly ad circular for $17.99 and upon its release was available only in stores and not listed on Target's website.
Among the other new releases, DreamWorks Animation’s Penguins of Madagascar received the most attention. All the retailers sold the special packaging configurations with wind-up penguin toys, though only Walmart varied the price.
Best Buy offered a $7.99 Penguins lunchbox, though lowered the price to $4.99 when purchased at the same time as a Penguins disc.
Target offered the Blu-ray combo pack with the exclusive featurette “Are You Smarter Than a Penguin?”
For Fox’s Exodus: Gods and Kings, Best Buy offered the 3D Blu-ray combo pack with 30 minutes of additional footage.
Sony Pictures’ Blu-ray of the Annie remake at Target came with a bonus disc of exclusive extras, plus a $5 savings when the Annie movie was bought at the same time as the soundtrack CD. Target’s version of the soundtrack contained two exclusive songs.
Best Buy touted a Facebook coupon with a $5 savings off the Annie Blu-ray.
Walmart offered the Annie Blu-ray with a plush toy of the dog Sandy.
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