Tales of ‘True’ and Blu31 May, 2011 By: John Latchem
Target's 'True Blood' Signature Editions
The buzz surrounding “True Blood” never seems to fade, as evidenced by huge retail promotions touting HBO’s third-season DVD and Blu-ray releases for the vampire series.
Best Buy offered a free magnet with purchase and pushed other “True Blood” merchandise, such as previous seasons on disc, $12.99 T-shirts and $2.99 bottles of TruBlood-branded soda.
Target stepped up with three special signature-edition box covers for its DVD and Blu-ray editions, one each for Sookie, Bill and Eric, and bearing the stars’ autographs. Target also sold previous seasons on DVD for $19.99 each.
Best Buy also featured a new “X-Men” promotion, offering ticket coupons for the new theatrical release of X-Men: First Class in copies of previous “X-Men” movies (sold at $3.99 per DVD, $7.99 per Blu-ray).
At a Walmart in Long Beach, Calif., clerks coming off the Memorial Day holiday still hadn’t fully stocked the new releases or updated the usual price discounts Walmart gives.
Also curious: Walmart stocking only the DVD versions of new special editions for Universal’s American Graffiti and Legend, even though the whole point of the re-release was their debuts on Blu-ray.