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'Surf's Up' Sequel Figures Into Promotional Plans

17 Jan, 2017 By: John Latchem

Walmart's 'Surf's Up 2' with WWE figure

There wasn't much in the way of retail exclusives for Jan. 17 new releases.

Walmart offered a gift set for Sony Pictures' Surf's Up 2: Wave Mania, a direct-to-video animated sequel to the 2007 movie about surfing birds. With the new installment featuring a heavy tie-in with World Wrestling Entertainment and featuring several WWE Superstars voicing characters, Walmart's gift set paired the DVD with one of several WWE action figures.

Walmart also had a DVD of both "Surf's Up" movies.

Target offered a free year-long subscription to Entertainment Weekly with purchase of the Blu-ray of Universal's The Girl on the Train.

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About the Author: John Latchem

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