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'Rogue One' Hangover Leaves Retailers Prepping for Easter

11 Apr, 2017 By: John Latchem

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A week after the mega home video release of Rogue One: A Star Wars Story, retailers took a step back for the April 11 new releases. While more notable titles were available during the week, overt retailer exclusives were kept at a minimum. About the only spotlight for the new titles was a front-of-store corrugated display for Fox's Hidden Figures at Target.

A week earlier, all the big retailers had exclusive editions of Rogue One. The 3D exclusive editions offered by Target and Best Buy apparently sold out quickly, and a week later only the Walmart exclusive-packaging version of the Disney film was observed still being on shelves in a store check of some Southern California locations.

For Hidden Figures, Fox actually released two configurations of the Blu-ray combo pack. One was a simple Blu-ray case with a Blu-ray, DVD and Digital HD code. The other came with a cardboard fold-out slipcover and The History and Inspiration movie companion booklet. According to Internet reports, Amazon shipped the simpler version without the booklet.

In addition, Best Buy offered he slipcover version with an exclusive e-book of the original Hidden Figures book upon which the film is based.

Retailers were more interested in running promotions for Easter tie-ins in the week leading up to the Sunday holiday. Target touted several sales, including big brands such as Disney films and Warner's "Harry Potter." The chain also had family DVDs and Blu-rays priced at $4, $10 and $13 levels

Best Buy didn't offer a weekly ad circular; some weeks it doesn't publish one. The chain did offer a $5 gift card with the purchase of $25 or more on select movies from its family and Easter displays.

Notably, a couple of high-profile HBO shows were released on disc April 11 but weren't seen at most stores. Neither Veep: Season 5 or Silicon Valley: Season 3 were seen at Target or Walmart on DVD or Blu-ray, with the websites for both chains listing the titles as unavailable in stores. A Best Buy in Costa Mesa, Calif., just had the Blu-ray of "Veep," while the Blu-ray for "Silicon Valley" was available only in select stores, according to the Best Buy website.

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